- Dates: November 2017 - March 2018
- Type: Television Commercial
This Television Commercial plays The Great Escape performed by Patrick Watson
The film follows a young girl on a secret mission - the purpose of which isn't revealed to the viewer until the very end. Over a series of days, we see the tiny trooper determinedly studying complex science textbooks, watching quantum theory videos, and raiding the house for objects to use in her special project. In the final reveal, the girl wakes up her mother, who has breast cancer - and leads her inside a 'time machine' that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050. "UK Charity Breast Cancer Now Delivers Powerful Message in '2050' Ad Campaign" Theoretically, time travel is possible... (Lyrics) Bad day, looking for a way home Looking for the great escape Gets in his car and drives away Far from all the things that we are Puts on a smile and breathes it in And breathes it out, he says Bye bye bye to all of the noise Oh, he says, bye bye bye to all of the noise Doo doo doo doo doo noo noo Doo doo doo doo doo noo noo noo noo Doo doo doo doo doo noo noo Doo doo doo doo doo noo noo noo noo Hey child, things are looking down That's okay, you don't need to win anyways Don't be afraid, just eat up all the gray and it will fade all away Don't let yourself fall down We believe that by 2050, everyone who develops breast cancer will live. For some, 2050 can't come soon enough. breast cancer now