- Dates: May 2011 - August 2011
- Type: Television Commercial
This commercial features people enjoying Bacardi (rum) products. When fire was discovered, people got together: It begins with people in the desert watching a huge explosion. Then they invented the wheel. More people got together. We then see a dune buggy (it almost looks like a huge remote controlled car) driving through the desert with crates of Bacardi ties to the back with several other cars, trucks, and motorcycles following. As the camera zooms back, there are dozens of vehicles kicking up sand. They invented houses so they could live together. In a residential neighborhood a huge "house" is built requiring industrial cranes. While it towers over all the other houses in the area, it looks like numerous "normal" homes all combined into one. Clothing to mix and match together. We see several scantily clad women putting bras on and sliding into dresses and loose tops. To get together at night they invented light. Here, we see a man firing a flare gun into the air lighting up the night sky. Followed by a city lighting up at night. Over a century ago we invented Bacardi. Here we see all these people get together at a bar or club to have fun, drink, and party. When fire was discovered, people got together. Then they invented the wheel. More people got together. They invented houses so they could live together. Clothing to mix and match together. To get together at night, they invented light. Over a century ago we invented Bacardi to bring it all together. (Lyrics) Now I know, That it's all been done before Bacardi Taxi Bacardi Superior Bacardi Together