- Dates: May 2013 - August 2013
- Type: Television Commercial
"BMW - Design" This commercial begins with the designers working on new BMW models. From the shape of the car, to the material and stitching on the interior, every details is created to invoke an emotional feeling. We see the craftsman painstakingly "carving" a full-sized BMW out of clay using hand tools. Designers also create a side view of the car on a large wall using black tape. We then see BMW owners and their families riding in their cars and enjoying the world as well as the interior and exterior features of the vehicle. We do not design cars - we trigger feelings. Every line we draw, every detail we debate, every form we create, every model we finish, everything we do has one purpose. We want to release emotions. Our automobiles are not just the end of a creative process, but a beginning. The beginning of adventures and memories. The beginning of unique dynamics. The beginning of unforgettable moments and recurring beauty. The beginning of passion, dedication, love. BMW Design is the beginning of an emotional experience. Our automobiles are the beginning of emotion. (Lyrics) We started a fire Ride a million miles away BMW M DJ1558, M JH 4767, M JE 1109 BMW Design The beginning of emotion. Sheer driving pleasure