This commercial begins in the Pittsburgh Steelers locker room. It shows Super Bowl Champion #43 Troy Polamalu getting dressed for the game when his phone starts ringing. The ringtone is "I Believe I Can Fly" by R. Kelly. Embarrassed that the rest of the team is laughing at his song choice, he tries to quickly find the phone to quiet it down. He pushes buttons, shakes it, but it won't shut up, so finally he slides it into his famous thick head of hair which muffles the music.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
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I believe I can fly
I believe I can touch the sky
I think about you every night and day
Spread me wings and fly away
Thicker looking hair with hair endurance shampoo.