Description

A classic commercial from 1978 for American Express Traveler's Checks with the late, great Karl Malden. "What will you do? WHAT WILL YOU DO?" This ad shows a mugger running away, jumping obstacles, and then opening up the wallet that he's just stolen from a tourist.
 

Voiceover, Dialog, Spoken Text, Script, or Lyrics

You're robbed on vacation. You have no cash, no credit cards - nothing. What do you do? What will you do? Rely on Amercian Express Traveler's Checks. If they're lost, you can get a full refund at over 60,000 places. American Express Traveler's Checks. Don't leave home without them.
 

Written Text

American Express

Pop Culture Connections - Incoming

It is referred to by these books...

VALIS
written by
part of VALIS

This Book refers to American Express Traveler's Checks Commercial
This may not be the exact ad that Phil is referring to, but it is the same "What will you do" ad campaign that he mentions when he's considering going on a trip to find the savior (Chapter 8)

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