- Dates: August 2012 - November 2012
- Type: Television Commercial
"The Innovative Acura ILX Car Installation" This promotional video was designed to create a buzz about the Acura ILX. We see a group of engineers installing a series of computer-controlled lights and LCD screens on the ILX. They then take the car out and park it in a busy location in a big city at night. The lights around the hood, doors, and other lines of the car draw attention, but the LCD displays on all the glass (windows, windsheld, moonroof, etc.) are what really pull in the crowds. There are lots of psychedelic imagery, jellyfish, lightning, clouds, spinning colors, and more lighting up the car. Acura | Metric 7 million pixels with 48,600 frames of content No smoking 7,500 independently controlled LEDs 1149 lines of interactive lighting programming 4,600 hours of design and build You know you love me A first of its kind An awe-inspiring art collaboration el Rey - Metric presented by the new Acura ILX Diner Hybrid