- Dates: February 2016 - May 2016
- Type: Television Commercial
Everything we do starts with people. That's why we made the commitment that by 2020, no one should be killed or seriously injured in a new Volvo. "Volvo Cars - Vision 2020" Cars. See, there's one thing I don't understand. How the car makers think. It seems like they keep making cars for racetracks instead of city streets. Is that what's important? Really? What if a car maker thought differently. Thought about the crowded streets full of joggers, skateboarders, kids on bikes, parents with strollers. Thought about all the beautiful things around us. Oceans, trees, air. Everything. What if someone made a car for people who care about other people? "Our Vision is that by 2020, nobody should be seriously injured or killed in a new Volvo car." Hakan Samuelsson, CEO, Volvo Cars Volvo Made By Sweden